Networking is essential to the success of our careers – but there is a huge difference between having many contacts and having contacts that you can rely on.The scientist Stanley Milgram recognized that everyone in the world was separated from everyone else by no more than six degrees. In busi
Networking is essential to the success of our careers – but there is a huge difference between having many contacts and having contacts that you can rely on.
The scientist Stanley Milgram recognized that everyone in the world was separated from everyone else by no more than six degrees. In business and in other parts of our lives, creating a network of contacts is essential to getting ahead or realizing our ambitions.
However, with the introduction of the Internet and other new technology, being more than two degrees from a person is the equivalent of being a stranger. In the pursuit of making those key contacts, the stakes have just gone up. This book provides cutting-edge advice and information on how to create a genuinely effective network of contacts that you can rely on to achieve your ambitions. Sonia Fernandez demonstrates how networks are structured and function and how you can utilize the latest technology to ensure your most important contacts are only one or two degrees away.
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